YouTube live streaming with Adsense

YouTube live

Streaming with

AdSense

YouTube live streaming

When YouTube creators connect their AdSense account with there YouTube channel under the YouTube partner program, YouTube places ads within the creators live streaming videos. Advertisers who want to run on your videos bid on ads inventory based on your subscriber, your engagement with your audience as well as on geographic, demographic, and interest targeting, audience age and gender.

And  YouTube serves or place the winning ad. Creators video are paid based on cost-per-click method or cost-per-view – the advertiser can chooses which they want between two. And the creator will earns 55% of the revenue generated. A average  per view charge is 18 cents but it can be vary and  a view only counts if the viewers allow the  ad to plays until at least halfway through.

Making money through the youtube live partner ads program is relatively easy then the others money making methods but there are drawbacks. Even though there are many advantage but as a content creator or channel owner you have very little control over which ads will appear on your videos. Ads appears depend on the bases of user interest and activities on the internet.

But if you want not show a particular type of ads  You can block that ad categories or even ads from specific advertisers. But you can’t be selective about which advertisers will be associated with your content and will show ads, after once  the ads you can blocked if you don't like. Whoever wins the auction will have their ad displayed on your channel.

There are additional limitations for your channel to consider. For example:

There are limitation when you can show ads on your videos one pre-roll, one mid-roll, and one display or overlay ad per video live streaming. That may be fine or comfortable for you  for shorter live stream but if your do long live video streams, the only thing that you can do is the highly manual process of splitting your content into multiple, short feeds, each with its own ads, it's time consuming but you need to do this.

Mid-roll ads mandatory to do manually.

One thing hitting that critical halfway point can be difficult. Because ads spot length is limited to 7 and 15 second only. And all ads, regardless of length, are skippable.

All ads that YouTube place will be disabled in players embedded on external sites with auto-start turned on. So those audience will never see your ads on your video.

Only pre-roll ads are viewable on mobile device. And Mid-roll, display, and overlay ads reach desktop viewers only, that means mobile device holder will unable to see those ads.

See some other Ways to Earn Money on YouTube live stream

YouTube Live has also added additional monetization options in an effort to mitigate the uncertainty of ad placement during your live streaming. Because uncertainty happen by their own limitations.

Super Chat and Super Stickers: by paying money viewer will get attention by pinned and stickers on live chat. At VidCon 2019, YouTube boasted that Super Chat is used by more than 90,000 channels, with some streams earning upwards of $400 per minute.

Merchandise Sales:

Content creators on YouTube can do a partnership with a merchandise supplier, can give a link below their videos description where from viewers can browse and purchase products for sale.

Paid Subscriptions:

When a Creators cross more than 30,000 subscribers, when they can offer paid memberships with up to five subscription levels. The higher the level, the higher the amount of money he can gain and the better the perks.

Also remember the Bigger the Audience or viewership, The Bigger the Challenge.

YouTube Live monetization options are extremely difficult to scale for channel owners with significant audiences or viewership. Every one of the limitations you see listed above is an obstacle to maximizing revenue.  Nowadays Content creators or youtube channel owner want more control over their videos and their revenue. 

Also ad pricing as well as over which YouTube ads they will accept, and the advertiser which from they accept advertisement. and on the other hand On the buy-side, advertisers also want more control over which inventory or which channel support their ads.

Fortunately, in YouTube Live monetization method options are not the only game in town.

Good luck !

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