YouTube Sponsorship for small Channels

 

YouTube

 Sponsorship for

 Small Channels

YouTube Sponsorship for small Channels

YouTube Sponsor Video

Sponsor video is very good way to earn a very good amount of money from YouTube. Sponsor video is good for video creators with an engaged audience and big subscribers based but you can do it with even a small channel. And doing sponsor video is very easy like beginner level.

Of course YouTube also a social networking site but YouTube is a very different kind of social networking site in many ways. Most of the social networking site people use like Facebook, most of the time people use Facebook for entertainment purposes or to connect with their friends and random people around the world. But in YouTube people usually log in to internationally to consume videos that gives them some value, not just scroll passively like other social media platforms.

That's why so many businesses, companies around the world, industries like beauty, fitness, nerd culture, toys, gaming, apps, tech, parenting and many more are willing to pay YouTube content creators a large amount of money to promote their products, their brands. Because companies knows the potential of YouTube audience.

If you can create content with sponsor but manage to not feel like an advertisement at all. It will be your biggest achievement. That the purpose of sponsor content after all, and it more important when you own a small YouTube channel.

If the sponsor video itself you can make education or informational then it'll be great. And if the video doesn’t feel like an advertisement at all. That’s the purpose of sponsored content after all, which brings me to give you three super tips to make YouTube sponsored content work for you...

How to make YouTube sponsor video in a correct way with a small YouTube channel

1. Promote products that will be useful for your subscribers: 

Don’t blindly follow the money. Don't just make content for monetary purpose. Try to give your audiences a great value with your content. What  product and brand you recommended to your audience should add value to the lives of your fans. And your sponsor video should relevant to your channel’s theme or your channel purpose and blend seamlessly with your video. Otherwise your audience will get turned off your channel.

2. Disclose paid partnerships: 

Always remember your subscribers believe in you , so it's your job to keep their believe alive. Your could lose their trust if you don't disclose that the they are watching is a sponsor video. So always disclose your paid partnership. You can get negative comments and lots of dislike if you don't disclose your paid partnership.

Stay transparent about product endorsements with YouTube because otherwise, YouTube may take action against your youtube channel. Or even your country law can take additional action against you and your YouTube channel.

And hey, cheating with your audience is not in your favour because in long term its likely going to ruin your relationship with them and destroy your business and stop your YouTube channel growth. So don’t do that.

3. Go niche: Now you can start doing sponsor video with as little as 10k subscribers. You don’t need a million subscribers for getting started. If you have niche channel with very engaged audience and loyal who respect your channel, it's enough for a brand partnership.

You can do Experiment between a few of your interests on your YouTube channel, then find out the topic that your audience love to watch the most,  then create video around those topic that will help you to grow a decent viewership. Please  Don’t switch up between travel, business, lifestyle, rather go with one topic or go deep in a specific theme such as  “starting a business with no money in your twenties" that can make you a rich person before you turn thirty.

Apart from that you'll need to have a few thousand views on your every videos and a good engagement rate on your content. It'll help you if you are a part of the YPP.

Once you complete these criteria, how do you start negotiating brand deals? Then Start researching  your competitors channel with a similar size. The get sponsor brand. Then copy their style, and combine your own flavour and start making videos. Also you can do email to the company of your niche category enquiring about their interest in branded content. Ask then to watch your video. Brand related market place  such as Grapevine and Famebit might work better for you in the beginning. You can post your gigs there for noticed.

your average engagement will decide the price for your sponsorship, channel size, the kind of video service you offer to the brand and other similar factors to be considered.

If you are not successful creating your YouTube video then it will be difficult for you to get a brand sponsorship. The holy grail for YouTubers. Brand sponsorships are when you’ve made it. A brand basically doesn’t want to risk there money investing in a poor YouTuber, unless they’ve proven themselves successful and reliable — with a meaningful and valuable viewership.

What does a brand sponsorship look like? Now It can be that one-offs video specifically about a product launch, or a company event, or a site opening, or something similar. Or, the company can sponsor the entire YouTube channel then the channel must be recommend that companies product in every videos.

With a small YouTube channel you can charge brands anywhere from $50 to $100 per 5,000 views, but it's depends on the estimated amount of total views of your channel. If your YouTube video reach 1 million and more views, then the YouTuber can makes anywhere from $5,000 to $60,000 from a brand sponsorship video Or similar to these figures.

So you can see why every youtuber want brand sponsorships. Because they make lots more money with one sponsor video then making ten random videos. Every youtuber hopes for a brand sponsorship. But only the popular and very successful YouTuber can achieve these.

But luckily another there are another option for those YouTube channels that brands think are currently too small to sponsor.

Patreon is a crowd funding platform or money arranging source. Playing off the idea of patronage, platform like patron give the creators chance to rise money for their projects. and patron is a crowd funding platform who give the donars a choice to choose their preferable donation like $5, $10 or even $1.

This allows your subcribers to donate your channel and help you making your future videos without worrying about funds. Little by little doing sponsorship with small brand eventually you will start getting big brand sponsorship and make even more money with your sponsors videos.

Pro Tip: Making money on YouTube requires high-quality videos. Create videos that get you subscribers, views (and money!) with video editing software.