How to market your ebook digital products and increase sales

 

7 simple eBook marketing
strategies

How to market your ebook 

digital products and increase 

sales eBook

 

7 simple eBook marketing

strategies

Just like many people do you also dream of publishing a book that will grab the attention of your audience and help you to generate new sales of your ebook? Do you want to grow your email opt-in list, and expand your business, want to take your business into the spotlight?

Well, You CAN accomplish all the things that I mentioned above with an eBook. Because I experienced that an eBook is one of the fastest ways to build your business credibility, visibility, and established an authentic connection with your potential customers.

Related: How to start selling ebook on Amazon?

The key to a successful eBook is that to share meaningful information with your ebook to your audiences and relevant content that can help the buyers to improve their lives. People will only buy your eBook what the eBook helps them to solve a particular problem that they are facing.

Related: advantages and disadvantages of ebook.

In other words, GIVE something special to the people who will buy your ebook digital products. But remember that not everyone who comes across your website will buy your ebook but I assure you that there are people who will buy if you demonstrate the benefits of that particular ebook, how that ebook can help them to solve a particular problem. Make no mistake here, don't mislead your audience with false information about that book, always give knowledge that is of high value.

That said, only writing a great eBook will not give the assurance that you will generate opt-ins, or gain recognition, or able sales your ebook at a high price unless you market it your ebook. There are thousands of people trying to sell their ebooks and if you want to stand out in this race then you need to market your eBook. Here are 7 simple ways to market your eBook to the world.

Related: Do you want to make a living by selling ebooks?

»» 7 Simple Ebook Marketing Strategies that can increase your ebook sales rapidly

 »1.Social Media

Starting with social media can a great choice for you if you are going to market your ebook to a large number of people. So figure out wherever your potential audience spends their time in the digital world and start from there.

For example, let’s say what is the problem that big companies SEO in America facing right now. The concern that CEOs in America face is their ability to attract great people and retain quality workers for their company.

Related: eBook step by step guide.

If you’ve written let's say how-to eBook about the best ways to retain good and productive employees, then you can strategically join relevant groups on the social media platform LinkedIn to market your ebooks. Because LinkedIn is the social media platform where CEOs are most likely to spend their time not only in America but all over the world.

And in my point of view, this can be a perfect opportunity for you to answer questions of those people and offer them something resourceful information without expecting anything in return.

Related: How to write an ebook and sell it online?

If you are a health expert or you want to something related to health care and that's why you’ve built a following on social media platforms like Instagram or Facebook and Twitter. In all this social networking site you can connect with people with similar interest, you can respond to their question, you can ask about the problem they are facing in heath and can share helpful information. And that way you can eventually sell them your info products about health.

Related: Top 10 ways to sell your eBook online

Fee months ago I did a quick survey on Facebook and Twitter asking my followers if they experienced the problem of late-night hunger that resulted in unwanted weight gain on their body.

When 90% of people who did engage on that survey responded with a resounding, “YES!” I quickly wrote a free eBook about weight gain listing ten foods that you can eat before bedtime to reduce the risk of gaining extra weight. And after publishing the free eBook, five thousand people from around the world downloaded that ebook within one minute.

Related: Promote your ebook to the whole world with this method

Once you’ve sparked conversations, you can certainly add your eBook as an information resource and give it to them. This is a great way to capture the attention of your audience and build lasting relationships with them and grow your business.

 YouTube and consume every kind of video every single day.

That's why you should consider adding stories about your ebook, give interviews to another creator as an author. Discuss something from your ebook with the YouTube audience and tell them to buy that ebook for more detailed information.

For example, I wrote a free eBook with the paid video attached within for my audience and that is a very popular ebook in my domain “How to Hit #1how to make a business on Amazon" there is a graphic on the first page inside of the eBook that wrote for them. And make some free youtube videos to market that full course and try to convince them that they will get the values they pay for.

And if they want more support and information after watching the video, they can easily purchase my online audio, video, and information text course.

Do you see how that works? I just offered a free ebook by making a free video on YouTube, took it a step further by inviting them to my website where I offered them my full course and to access that full content-rich course they need to pay.

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»3. Live streaming

Live streaming is your eBook’s best friend. If you want to sell your ebook live streaming could be a great option for you to do that. There’s no better way to fuel your ebook business than live streaming on various social networking platforms. YouTube is a big player in live streaming.

Related: How to market your ebook digital product and increase sales?

According to a statistic, the video streaming industry is expected to grow up to 82% by this year. Since video is dominating nearly all online communication channels around the world and expected to dominate in the future also.

That's why it’s important to consider how to capture the attention of your audience on a video streaming platform and try to convince your audiences to buy your ebook without spending a hundred dollars on paid advertisement.

You will be rewarded quickly if you live-stream your eBook content on Youtube and other live streaming platforms. Target the video streaming platform where your potential customers most likely to spend their time.

However, always remember that Youtube is the second largest search engine in the world after Google and you should not miss the opportunity to create marketing videos on YouTube for your ebook.

And people look for “how-to” video content every minute of every day on YouTube. So should also post the same kind of video content on YouTube based on the product that you want to sell to the YouTube audience.

If you have a strong connection with your audience, with your followers on social networking platforms like Facebook and Instagram, they also do live streaming on those platforms along with YouTube.

Then, download that video from Facebook and Instagram and upload the same video again on your Youtube channel and that's the best part I love. For some people, Youtube will be their first place where they search for something they need to know. And the chances are they will start by searching your topic on YouTube too.

Every video you post on your YouTube channel has a description below. Make sure you add your ebook links or online courses that you want to sell. So that you can easily capture the attention of the people and able to build your email list directly from your Youtube videos and it's possible.

»4.Email Marketing

Email is not dead yet, you can leverage the opportunity and sell your eBook through email marketing.

Email is a powerful way even today to sell and market your eBook. If you have any kind of email list then use it to increase your ebook sales. Even though nowadays people are not opening an email or click but you can do that with few simple tricks. And I also used those tips to consistently get people to open up their emails.

Try to add a GIF to the top of your email message when you send it to your audience so that it’s the GIF that the user will see their first email. Make sure the GIF is of you or about you if you want to build your brand. There are many free tools available that you can use to create such GIF-type emails when you send ebook marketing emails to your audience.

Simply add some words that will create curiosity if the people open the link attached with the email. You can use a word like a free course, cashback offers to depend on your products that you're marketing. In the case of an ebook, you can use words like "get this free ebook" that are important for you. But make sure that you include the stuff on the landing page that you promised in the email.

Do not underestimate the power of your signature on the email you're sending because this signature tells your audience that it's you who is sending this email. And here you can invite your audience to download your free ebook and from there you can sell them something eventually.

Finally, ask your audience that they have some questions about your ebook or not. If then ask you questions then reply to them individually one by one and don't use virtual assistant here because the person-to-person connection is important. If you answered their questions personally People will love you for it.

»5.Blog Post

Blogs have an eternal shelf-life on the Internet to market something. You can use your blog to market your ebook and sell them to thousands of people all over the world.

One of the best things about the blog is that you can post some of the parts of your ebook to convince your audience that this ebook going to solve a particular issue.

And then you can share that blog post all over your social account to increase the audience reach. Don’t be afraid of giving away your best knowledge and as best information, as you can, so that you leave people craving more and curious about your ebook.

In your blog post on your website at the bottom of your post or anywhere you feel appropriate with offer a link to your eBook or online course free or paid. That's why they can buy your ebook digital products. For several years I used to sell eBooks, online courses, products, and services directly through my blog and sometimes from other platforms.

»6.Traditional Marketing

Check out PPC advertising platforms like Google Ads and from there you can start marketing for your ebooks and google ads are a very good source of people's attention because billions of people use Google for their everyday queries.

Check out the sites that you found in your research on Google and see if they would post a link to your eBook on their website or you can a percentage of sales of your ebooks to them.

»7.Affiliate Marketing

Affiliate marketing is a very good way to market your ebook to the world. And statistics say that sales through affiliate marketing can increase your ebook sales dramatically.

Affiliate marketing platforms can help you make sales as well Amazon.com (product), Commission Junction, ClickBank (company), and Bayboro, etc you can try.